Typography Projects

Several possible projects we'll work on this semester

type posterBrittany Kleckner – Type Designer Poster
Type PosterAshley Ferguson – Wisdom Poster
Text layoutNatalie Pfaff – Text Layout

Project List

Projects subject to changes as the semester progresses
FIRST HALF-TERM PROJECT

AlphaPICS

Using your digital camera or cell phone camera, take pictures of objects that resemble letters of the alphabet in either uppercase or lowercase styles.

Do not physically or digitally manufacture your letters.
In other words, do not find your images online.

You may crop, flip or rotate your photos to best resemble the letterform you're trying to represent. I recommend placing a neutral color (gray) material behind the objects to avoid distracting backgrounds. You might also consider using Photoshop to blur the areas around your object so the background becomes less distracting.

Find objects that resemble letterforms but were not originally meant to represent letters.

Present your final pictures on a blog at midterm
(Week 9). Your grade will require a minimum of 12 examples with all 26 letters of interesting objects getting the highest grade. Please indicate on the blog page the letter of the alphabet you are representing. (Just in case we can't tell what it is!)


See Examples
Baracade photo
FIRST HALF-TERM PROJECT – Alternate

TYPE SAFARI

Using your digital camera or cell phone camera, take pictures of existing typography used in signage that you think is exceptionally good, just unusual or really awful!

Do not physically or digitally manufacture your photos other than contrast improvements.

You may crop, flip or rotate your photos to best resemble the signage you're trying to represent.

Record the location of the signs and add your comments to your blog entry.

Present your final pictures on a blog at midterm (Week 9).

Yard Sale Sign
SECOND HALF–TERM PROJECT

Interactive Word

Based on Project #2, "Word Project", select your most successful design and create an interactive version using Flash. Instructor will provide tutorials on Flash throughout semester. This will be due on the next to last class day.

Interactive Movie (circumcision.swf 32kb)

Resources:
Kinetic Typography
Motion Typography Videos

 

circumision graphic
LETTERFORM–CONTRAST PROJECT

Type Contrast

The project is deceptively simple. Using only three numbers and color, a series of designs are developed that create typographic contrast to solve the problems of contrast in Figure-Ground, scale, weight, space, width, and serif.


Project Objectives

➜ Analyze and evaluate the aesthetic qualities of the typeface, the type arrangements being used and the overall impact of the visual message.
➜ Learn to use the design process to explore and evaluate alternative solutions
➜ Strive to achieve variety through placement, overlap and cropping.
➜ Use a limited color palette to reinforce the message.
➜ Understand and identify the nuances of type anatomy and letterform structure.

Phonebook cover
LETTERFORM COMPOSITION PROJECT

Letterforms

Using three letterforms, the same three in each of the six panels, and a single dot, create a composition demonstrating positive/negative relationships with a limited range of a dark, middle and light gray value.




Project Objectives

➜ Learn to use the design process to explore and evaluate alternative solutions.
➜ Strive to achieve variety thru placement, overlap and cropping.
➜ Use letterforms as modular components in creating an abstract design.
➜ Identify the parts of a letterform.
➜ Design a unified and varied pattern within a modular system.

PROJECT.pdf

Letterfom project
EXPRESSIVE WORD PROJECT

Word Project Expressing the meaning of words through typographic change. Use typeface selection, type size, kerning and tracking, baseline shift and line spacing to alter words to visually enhance their meaning. You may vary the size, spacing, placement, and orientation of the letters. You may execute your project by tracing letters, cutting and pasting photocopied letters, using a computer, or any combination of these methods.


Project Objectives

➜ Learn to use the design process to explore and evaluate alternative solutions (working from initial concept through thumbnails and roughs to comprehensives).
➜ Interpret the meaning of a word visually to enhance the communication.
➜ Work with multiple solutions within a project to increase your critical thinking skills.
➜ Employ classic typefaces that communicate a direct message without excessive personality variation.

PROJECT.pdf

fold image
TEXT PROJECT

Type, Grid, Placement & Hierarchy

Space, Placement & Alignment as a primary factors in visual organization.

Project Objectives

In this project you'll explore the principles of
➜ Hierarchy
➜ Grouping
➜ Alignment
➜ Negative space
➜ Edge relationships
➜ Axial Relationships
➜ Composition


PROJECT.pdf

InDesign Layout.zip

grid image

POSTER PROJECT

Poster Project

A continuation of typographic layout encountered in the Text Project. Here we'll expand upon the layout and alignment potential and start to work with color and graphic shapes to enhance the message.

Project Objectives

In this project you'll explore the principles of:
➜ Hierarchy
➜ Grouping
➜ Alignment
➜ Negative space
➜ Edge relationships
➜ Axial Relationships
➜ Composition
➜ Color
➜ Scale
➜ Impact


poster
BOOK PROJECT

Book Project

Details to come in class.

Project Objectives

In this project you'll explore the principles of:
➜ Multiple-page layout
➜ Continuity
➜ Readability
➜ Grid design
➜ Visual impact
➜ Proportions
➜ Content/form relationships

 

book photo