In other words, do not find your images online.
You may crop, flip or rotate your photos to best resemble the letterform you're trying to represent. I recommend placing a neutral color (gray) material behind the objects to avoid distracting backgrounds. You might also consider using Photoshop to blur the areas around your object so the background becomes less distracting.
Find objects that resemble letterforms but were not originally meant to represent letters.
Present your final pictures on a blog at midterm
(Week 9). Your grade will require a minimum of 12 examples with all 26 letters of interesting objects getting the highest grade. Please indicate on the blog page the letter of the alphabet you are representing. (Just in case we can't tell what it is!)
Using your digital camera or cell phone camera, take pictures of existing typography used in signage that you think is exceptionally good, just unusual or really awful!
Do not physically or digitally manufacture your photos other than contrast improvements.
You may crop, flip or rotate your photos to best resemble the signage you're trying to represent.
Record the location of the signs and add your comments to your blog entry.
Present your final pictures on a blog at midterm (Week 9).
Based on Project #2, "Word Project", select your most successful design and create an interactive version using Flash. Instructor will provide tutorials on Flash throughout semester. This will be due on the next to last class day.
Interactive Movie (circumcision.swf 32kb)
The project is deceptively simple. Using only three numbers and color, a series of designs are developed that create typographic contrast to solve the problems of contrast in Figure-Ground, scale, weight, space, width, and serif.
➜ Analyze and evaluate the aesthetic qualities of the typeface, the type arrangements being used and the overall impact of the visual message.
➜ Learn to use the design process to explore and evaluate alternative solutions
➜ Strive to achieve variety through placement, overlap and cropping.
➜ Use a limited color palette to reinforce the message.
➜ Understand and identify the nuances of type anatomy and letterform structure.
Using three letterforms, the same three in each of the six panels, and a single dot, create a composition demonstrating positive/negative relationships with a limited range of a dark, middle and light gray value.
➜ Learn to use the design process to explore and evaluate alternative solutions.
➜ Strive to achieve variety thru placement, overlap and cropping.
➜ Use letterforms as modular components in creating an abstract design.
➜ Identify the parts of a letterform.
➜ Design a unified and varied pattern within a modular system.
Word Project Expressing the meaning of words through typographic change. Use typeface selection, type size, kerning and tracking, baseline shift and line spacing to alter words to visually enhance their meaning. You may vary the size, spacing, placement, and orientation of the letters. You may execute your project by tracing letters, cutting and pasting photocopied letters, using a computer, or any combination of these methods.
➜ Learn to use the design process to explore and evaluate alternative solutions (working from initial concept through thumbnails and roughs to comprehensives).
➜ Interpret the meaning of a word visually to enhance the communication.
➜ Work with multiple solutions within a project to increase your critical thinking skills.
➜ Employ classic typefaces that communicate a direct message without excessive personality variation.
Type, Grid, Placement & Hierarchy
Space, Placement & Alignment as a primary factors in visual organization.
In this project you'll explore the principles of
➜ Negative space
➜ Edge relationships
➜ Axial Relationships
A continuation of typographic layout encountered in the Text Project. Here we'll expand upon the layout and alignment potential and start to work with color and graphic shapes to enhance the message.
Project ObjectivesIn this project you'll explore the principles of:
Details to come in class.
In this project you'll explore the principles of:
➜ Multiple-page layout
➜ Grid design
➜ Visual impact
➜ Content/form relationships